The IKEA coffee-table baking book called Hembakat är Bäst (Homemade is Best) had full viral attention back in 2010. Stylist Evelina Bratell and photographer Carl Kleiner made a visually unique baking book, inspired by high fashion and japanese minimalism. The graphic still-life portraits made out of the recipe ingredients still have a funny but also an enlightening effect on me. The focus is put on the ingredients and less on the end result. (Not often with culinary books.) Of course the end result matters. But if you want a delicious cake, you need quality ingredients. Perfectly mixed and composed just right. Baking sound or baking Vaniljhjärtan, there’s almost no difference. #inspiration
